Ananya Rao
CEO & Co-founder
Former COO of a 40-branch electronics chain.
We Built the CRM We Wished Existed
Too many “vertical” tools were either too shallow for real shops or too enterprise-heavy for Indian SMBs. We chose the harder path: deep workflows with honest pricing.
“Service businesses deserve software that respects how technicians actually move — not how a Silicon Valley PM imagines they might.”
The story
ServiceBookCRM began as weekend visits to repair counters where founders watched managers juggle three different apps just to close a single ticket. We paired those observations with rigorous engineering — multi tenancy from day one, not bolted on later.
Today our product, success, and support teams include people who have run ASCs, mobile franchises, and IT helpdesks. That lived experience shows up in small details: GST-aware invoices, respectful WhatsApp copy, and dashboards branch managers actually open.
Explore our workflow →Milestones
- 2019
Sketched the first workflows on paper at a Mumbai repair hub.
- 2021
Private beta with 12 pilot centers across three cities.
- 2023
Launched WhatsApp automation and inventory linking.
- 2025
Crossed 500 paying branches with 99.95% uptime.
Values we ship with
Customer Obsession
We measure wins by technician minutes saved and callbacks avoided — not vanity dashboards.
Simplicity First
Powerful defaults beat endless configuration. Advanced options unlock only when you need them.
Built for India
GST, UPI, regional languages, and flaky networks are first-class constraints — not afterthoughts.
Trust & Transparency
Clear pricing, honest roadmaps, and support engineers who can read a stack trace.
Team
A blended crew of operators and builders — united by respect for people who fix things for a living.
Vikram Desai
CTO
Ex-big-tech engineer focused on multi-tenant SaaS.
Meera Iyer
Head of Product
Spent a decade running appliance ASC operations.
Rahul Menon
Head of Customer Success
Onboarded 200+ SMBs onto digital workflows.
Join us
We are hiring product designers, support specialists, and engineers who enjoy walking the shop floor. Email helpdesk@circuitlab.in with your portfolio or a short note about a service experience you improved.
Get in touchSee the product those principles produced
Book a live tour or start a trial — whichever fits your calendar.